ATLANTA, GA and FARGO, ND — Best-in-class hospitality operator Hotel Equities (HE) announces the conversion of a Grand Rapids, Michigan hotel from its former franchise brand to the elevated boutique soft-brand Ascend Collection Hotels by Choice Hotels International. The hotel, to become known as The Gerald, is owned by Legendary Capital and is undergoing top-to-bottom renovations, targeting scheduled completion for the… Continue reading Hotel Equities and Legendary Capital Announce Ascend Collection by Choice Hotel Conversion
Category: Corey R. Maple
Two Legendary Hotels in 2025 Hospitality
At Legendary Capital, we believe in investing in properties that not only perform well, but also deliver exceptional guest experiences. In 2025, two properties have stood out as shining examples of what’s possible when strong asset performance meets top-tier hospitality: the Delta Hotels by Marriott Green Bay and the Sheraton Chicago Northbrook Hotel. From guest… Continue reading Two Legendary Hotels in 2025 Hospitality
Beyond the Spa: Expanding Hotel Wellness Offerings
Hotels are not just offering relaxation—they’re helping guests live healthier, more intentional lives, even while traveling.
Redefining the Hotel Lobby: From Waiting Space to Social Hub
In the modern hospitality landscape, the lobby is no longer just a threshold; it is the living room of the hotel.