ATLANTA, GA and FARGO, ND — Best-in-class hospitality operator Hotel Equities (HE) announces the conversion of a Grand Rapids, Michigan hotel from its former franchise brand to the elevated boutique soft-brand Ascend Collection Hotels by Choice Hotels International. The hotel, to become known as The Gerald, is owned by Legendary Capital and is undergoing top-to-bottom renovations, targeting scheduled completion for the… Continue reading Hotel Equities and Legendary Capital Announce Ascend Collection by Choice Hotel Conversion